When customizing your website, you can't ignore the impact typography can have. How you arrange and style text on the page makes a difference, and choosing the right font — and the right font color HTML style — is critical.
For example, if you favor dark gray over black in your color scheme , you'll want to change the default font color of your text. If you're in media, you may opt for a sans serif font since it's considered the easiest typography to read. But if you're in the creative field, you may opt for a more decorative typeface to accentuate branding. These are just a few considerations when building your site.
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