Shivani Dubey specializes in crafting engaging write-ups and exploring the intricacies of customer experience management. She covers vital topics such as customer feedback, voice of the customer (VoC), NPS, emerging UX and CX trends, and sentiment analysis.
Learn about Our Editorial Process Author & Editor at ProProfs Updated: 8 Aug, 2024
Whether you’re starting a business, launching a new product/service line, or trying to gauge your success — everything begins with understanding the customers.
Who are you targeting?
What are their preferences?
What kind of environment do they live in?
What factors influence their decision-making?
These are just a few examples of what you need to uncover to get a glimpse of your audience and how to target them successfully.
One way to explore your audience is through consumer behavior surveys and asking the right questions.
So, let’s see what survey questions on consumer behavior you can ask at each customer journey stage to get a clear picture of your customers and their behavioral traits.
Understanding your customers’ behavior, needs, and preferences is a powerful tool for becoming an industry leader and trendsetter.
And consumer behavior surveys are an excellent choice to gather significant customer insights that clue you in on your customers’ buying patterns and preferences. Think of these surveys as a marketing tool that you can use for market research and UX research.
At this stage, your prospects are aware of your product. They understand its features and the fundamental ways it can help their business to an extent.
So, besides pushing your case studies to deepen their understanding of your offerings, you can ask these consumer behavior questions to ensure they convert.
💁♀️Pro Tip:
You can use this question as a pop-up exit-intent survey to collect insights from the customers who are about to leave your website/app to avoid cart abandonment.
Once customers make up their minds about your offerings, they’re likely to purchase. At this stage, you can ask about their motivators, reasons for buying, and more to understand their needs and buying patterns.
Here are some examples of consumer behavior survey questions you can consider:
💁♀️Pro Tip:
You can use screening questions before the actual questionnaire on consumer behavior to weed out undesired candidates and only collect responses from the required demographics.
For example, you may not want to collect insights from the prospects but only from customers who have made the purchase.
In that case, a simple screening question, “Have you purchased anything from us before?” can help you eliminate unsuitable respondents.
Collecting customer feedback goes beyond the purchase stage. Some rich insights await you at the onboarding stage to help you improve your customer experience.
And to tap into these rich customer insights, you can prepare a questionnaire on consumer buying behavior based on these questions for the onboarding stage.
Now that your customers know your product/service and how to leverage it, you can understand how they interact with it and put it to use.
You can use these questions in your consumer buying behavior questionnaire to understand experience on the usability front.
As a business, if you know how your customers behave online, what influences their buying behavior, what they prefer, and where they come from, you’re already on the path to success.
Here are some ways understanding user behavior and asking the right consumer behavior questions helps your business.
A survey of 6000 customers by Salesforce found that 66% expect brands to understand their expectations and needs.
If you want to shorten the empathy gap, leverage survey questions for consumer behavior to your advantage and discover what you think you deliver, what customers think they get, and how you can meet their expectations.
Consumer behavior survey questionnaires can help you deep-dive into your customers’ minds and align your business strategies and goals accordingly.
Having detailed buyer personas allows you to design business strategies that will work, such as pricing and revenue. If you don’t know your target audiences’ buying preferences and habits, your pricing strategy might not work on them.
For example, you can create various pricing plans based on the audience from different income groups and how frequently they purchase. You can create loyalty programs for regular customers to offer them benefits.
Want to grab customers’ attention? You need to show them what they want to see and what they are attracted to.
That’s where understanding your customers through consumer behavior surveys can help you identify the right way to convey your brand messaging and create marketing campaigns that resonate with them.
Case Study: Vattenfall
How Vattenfall Improved Customer Satisfaction & Loyalty with Survey Triggers Based on Customer Behavior.
If you ask the right consumer behavior questions at the right time, there’s no limit to the useful insights you’ll get. Survey questions for consumer behavior are a great data source, but only if you create surveys that customers won’t mind taking.
So, while designing your consumer behavior questionnaire, a few points to consider are:
Once you practice these tips and create consumer behavior surveys with the given questions and templates, you’ll see a high response rate that’ll allow you to gather actionable insights and improve your business strategies.
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